Too Much Irritation
The idea of Too much irritation came from the insight that people who suffer from itching and irritation down there are so done with the agony that they’re actually discussing their problem rather explicitly online. They’re desperate for a solution. So in comes Balneol, an unconventional OTC lotion that comes in handy when irritation becomes a pain in the ass. Literally.
Awards: Silver Addy for Copywriting
Silver Addy for Social Media
AD: Renata B.
Editor: Dave Giles
Social Media Director: Mike Crocker
Social Media Manager: Katrina Culp
CCO: Rob Baiocco
Client: Vespyr Brands