Lingo-Istics
As the ACD, I was tasked to craft our agency’s social media presence along with the Social Director. As a writer, I was inspired by slang and the fluidity of our language. So we created lingo-based videos to showcase office humor and our culture. They got us a huge reach for $0 media spend. Oh and yeah, we went viral.
Over 8 Million views on TikTok and Reels
15% engagement rate
Social Media Director: Mike Crocker
Social Media Manager: Katrina Culp
Agency: The BAM Connection