Be Afraid of the Light
We launched Rohto’s new, first-of-its-kind eye drop that protects from both sunlight and screen light using the classic tropes of horror. Because unlike what we’ve been taught, when it comes to our eyes, the real horror is not the dark, it’s the light.
Director: Renata Noir
DOP and Editor: Will Nellis
Art Director: Julia Granger
CCO: Rob Baiocco
Client: Rohto Eyedrops