End the War on Cannabis
Norml is a nonprofit fighting to free those incarcerated for petty cannabis crimes from years ago. They came to us to make an awareness video for 4/20, a day of cannabis celebration. We used this as an opportunity to remind people that as we celebrate the progress we’ve made, we can’t forget those who were wrongfully left behind.
This video got about 18k organic views and 20k+ impressions. With $0 spent.
AD and Editor: Renata Noir, Julia Granger
Social Media Director: Mike Crocker
CCO: Rob Baiocco
Client: Norml